As marketers, there is nothing more valuable for us to understand than the basic motivations behind the actions our customers and prospects take. But in the digital B2B environment, we are, unfortunately, unable to physically see our audiences to learn more about...
With the advent of online content marketing, company resources have become available to consumers like never before. When content marketing adopters and non-adopters were compared, the adopters had conversion rates that were nearly six times higher than their...
Configio’s e-commerce platform has the flexibility to serve mom and pop-sized clients, who maybe have a dozen products, to enterprise-level clients, who have tens of thousands of products. Trying to manage tens of thousands of products individually can be time...
Prospecting and retention are two key processes that sales reps spend a significant amount of time handling. According to the Huffington Post, on average, a sales rep spends 13 hours per week reading, writing, and forwarding emails. With such a substantial amount of...
Much can change leading up to the date of a workshop, seminar, or meeting. Sometimes these changes can put the event in jeopardy. Events get cancelled, which is always disappointing, and often inconvenient, or even worse. Your customers, partners, vendors, and...
“Content is King!” hailed Bill Gates in 1996. He was right then, and he is still right now. It is content that drives the information superhighway, and today, anyone can get aboard. However, to stand above the crowd, business professionals cannot merely be content...
